Attention Men, this article is for you!

It is a sign of the times: the revolution is finally here. Women’s looks are not the only focus of attention in the media; how men look is equally important. The male form is the centre of attention in all media circles from the world of fashion, advertising and entertainment. The overall number of men who are openly talking about being dissatisfied with the way they look is growing at an astounding rate.

The world is no longer interested in the man who has a regular wardrobe, does not care about the shape of the body let alone caring for those pitiful toenails. The image of the modern man is trimmed to perfection: the muscular bulges of the shoulder lading onto toned abs, a well looked after beard and flawless hair coupled with a great smile on the face. Gone are the days when men were required to look and behave like brutes for reasons unknown.

The skin that matters!

According to a survey, men’s skincare industry stood at an impressive $3.3 million in the year 2013 alone. This goes to show that men have now become aware of the importance of their skin and how it helps in making the right impression, particularly on the members of the opposite gender. It is encouraging to look at men from all races and cultures persevering to look their best and indulging in all kinds of skin treatments that make them shine.

Not only are men looking after the texture and tone of their skin, but they are catering to grooming other features such as caring for those brows to get the perfect face. Men who like to change the frame of their face more often opt for procedures such as waxing; whereas, others would rather keep it simple and find repetitions a nuisance, cosmetic surgeons have a wide range of options to make them feel at ease.

The Rise of the Metrosexual Man!

With idols such as Bradley Cooper, Channing Tatum and Robert Pattinson, a growing number of men are making sure that they look as sleek as their favorite celebrities. This obsession with good looks has lead men into a stricter diet and workout regimes coupled with healthy lifestyle changes. The metrosexual man knows his strengths and knows how to use them to his advantage both in the corporate world and his personal life.

Currently, the trend towards having a V-shaped body with well defined pectorals and biceps is ruling all parts of the world. Add to it a lustrous head of hair and great skin and the metrosexual completes the definition of perfection in the human form.

It is important to note that the definition of the good looking man does not necessarily imply that only Caucasian men are charming. According to a 2010 study, mixed-raced men were the most appealing amongst the lot according to millenials. Regardless of the race you belong to, the changing times of today’s world strongly suggest that men do not ignore themselves at any cost.

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The Rising Popularity of Cosmetic Plastic Surgery in Men

It is quite common to hear about women going for plastic surgery in order to look more youthful or restoring damaged skin. But rarely do we ever hear this about men. However trends are quickly changing, with the American male grooming market now worth $3.5 billion. It seems that many men, particularly those in their 40s and 50s are paying more attention to their appearance and are changing their attitude towards things often attributed with woman such as make up, diet pills, skin care products and of course, cosmetic plastic surgery in order to look more youthful and to boost their self-confidence, on which appearance has a major bearing.

The Facts

In 2012 alone, there were more than 1 million cosmetic procedures performed on men hailing from all ages and professions, which is an increase of an astonishing 106% from 1997. This also constitutes about 10 % percent of the total cosmetic procedures performed worldwide and these numbers are increasing. According to the American society of plastic surgeons (ASPS), 15% of all liposuction and eyelid surgeries, 20 % of laser hair-removal and 24% of nose jobs are performed on men.

Driving Factors

One of the main reason cited for this increase is the highly competitive job market, men who look more handsome, have influential facial features like a square jaw or  w-chin, have a more healthy appearance are more likely to be hired and put in leading positions in companies. Countless studies have shown how appearance is a key factor that drives recruitments.

Not surprisingly therefore, the 5 most popular forms of plastic surgery include liposuction, hair transplantation, nose job ,eyelid surgery and breast reduction. Another factor could be the reduction of risks and complications that arise from performing plastic surgery on men. The costs of plastic surgery are also decreasing (if adjusted to inflation), which can explain the increase in numbers, both in men and women undergoing these procedures.

Another important factor could be the changing attitude toward men and their role in society. No longer is an adult male ridiculed for taking part in activities and expressing interest in things normally regarded as feminine such as pink shirts, skin care products, and hair removing. And as such, he does not feel shy of taking part in plastic surgery.

The role of protectors and bread earners of family has now long been changed, becoming a shared responsibility of both the husband and wife. Also there has been a change in the paradigm of what constitutes a handsome a man who looks fit and young.

Future Trends

Cosmetic plastic surgery in only going to increase in popularity among men, newer forms of plastic surgery like pectoral implants and bulging Pecs will become more and more popular, at least in the short run. But it also worthy of note that people are also becoming aware of the risks associated with plastic surgery. Unless safer alternatives are developed and introduced, we cannot say for sure how widespread plastic surgery, especially in men, will be further down in the line.

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